You turned your passion into a business. Now it's time to turn it into a brand.
Well, hello there!
Thanks for stopping by.
I’m Caitlin, the founder, CEO, and overall badass visionary behind Thermosa Studios. I’m a brand strategist, business mentor, user experience expert, and data nerd. If you’re my client, I will show up to all of our meetings rocking my favorite hoodie, hair in a recently redone messy bun, and probably drinking a PBR. If you’re looking for a polished, perfect #girlboss to work with, you are definitely in the wrong spot.
I LOVE working with unique, weird businesses that have a complicated business model. Creating cohesive branding, online elements, and business processes are all things I nerd out on.
Need some credentials? 2 time startup founder, BA in Business Management, MS Engineering and Technology Management. Also degrees in New Product Development, Technical Entrepreneurship, and Business Intelligence and Analytics. (Did I mention that I love learning and data?)
You're a social media rockstar, but are any of your followers converting?
Seagrape Apothecary
Seagrape Apothecary
Maria is the fabulous owner of Seagrape Apothecary. She has created an incredible brick and mortar experience for people looking for bath soaps, oils, and witchy experiences.
She created her own website years ago, and it 'did the job'-ish for years. She reached the point where she was ready to invest in her brand - new logo, new website, new everything.
One of our main goals was to create a website that reflected the in store experience that customers got. We created the concept of "shopping by intention", which would allow people to view categories of products that were a good fit for their state of being or emotional goals.
When you work with us, you only have to work with us
We handle sourcing and coordinating with all the perfect specialists. Think of all the time you'll save! And money. And sanity. These project are a TON of work and coordination.
Soma Wellness
Soma Wellness
Abby started Soma Wellness a few years ago and has built an incredible spa that provides facials and massages - all from an ayurveda inspired angle.
Her website wasn't functioning the way that she wanted. It was outdated, confusing to use, and didn't represent her brand. She also had a scheduling/payment system that no longer met the needs of the spa.
To start, we researched new options for their office management and were able to implement a much better solution for the spa.
She loves the look of graphics, so we created custom illustrations that would convey the serenity and relaxation that you get when you visit Soma Wellness.
We do things differently here. Learn about our process:
01. Audit
Let's get to know each other! We start with a deep dive into your business, website, branding, product offerings, marketing strategy, and so much more.
02. Research
To understand your industry and make the best product possible, we research your competitors and target market. We also conduct user interviews and do keyword research.
03. Design
We create an inclusive strategy for your new site and online presence - content map, user experience, visual design, marketing strategy, keyword & search engine goals.
04. Creation
This is when we bring it all together. We build the website and online network using all the fabulous pieces that we designed and prepared in the previous steps. This includes setting up your CRM, drip campaign, analytics, business profiles, and allllll the things.
05. Launch
Final testing, domain transfer, and last minute tweaks. And then we're off!
06. Post-Launch
We monitor the site and traffic to make sure there are no hiccups. You'll also be trained on the website platform to make sure you're comfortable making changes.
07. Post-Post Launch
Websites are a living creature. And traffic and customers don't happen overnight. We work with you ever month to test new changes, put out content, initiate PR, and generate social media buzz.
We do things differently here. Learn about our process:
02. Research
To understand your industry and make the best product possible, we research your competitors and target market. We also conduct user interviews and do keyword research.
04. Creation
This is when we bring it all together. We build the website and online network using all the fabulous pieces that we designed and prepared in the previous steps. This includes setting up your CRM, drip campaign, analytics, business profiles, and allllll the things.
06. Post-Launch
We monitor the site and traffic to make sure there are no hiccups. You'll also be trained on the website platform to make sure you're comfortable making changes.
01. Audit
Let's get to know each other! We start with a deep dive into your business, website, branding, product, offerings, marketing strategy, and so much more.
03. Design
We create an inclusive strategy for your new site and online presence - content map, user experience, visual design, marketing strategy, keyword & search engine goals.
05. Launch
Final testing, domain transfer, and last minute tweaks. And then we're off!
07. Post-Post Launch
Websites are a living creature. And traffic and customers don't happen overnight. We work with you ever month to test new changes, put out content, initiate PR, and generate social media buzz.
Tara McCann Wellness
Tara McCann Wellness
Tara helps women unlock their super power by teaching them how to track their cycle, helping them notice patterns of fatigue and times with extra motivation.
Her business had evolved over time, as she grew as a coach and business owner. Unfortunately, the website that she had wasn't a good reflection of her amazing business. It had become a hodge podge of ideas, services, and pages.
We took a step back to look at her business from a high level. We introduced a new lead magnet (free downloadable resource), refreshed her logo and branding, developed new personas and matching user experiences, and redid her content to match commonly searched for phrases.
Not quite ready to make the leap?
Thermosa Academy is here for you!
We're developing courses for DIY business owners and designers who want to offer more than a beautiful website.
DIY Etsy To Shopify
Do you have an awesome Etsy store but no website? Are you stressed about not having your own store? Are you overwhelmed at the thought of building your own website? In this Etsy to Shopify course, we'll teach you exactly how to create your own Shopify website using the products already in your Etsy store.
But Are They Converting?
You send time on social media and hope that you're getting clients and customers. But are you? Are all those views, likes, comments, and interactions generating business for you? In this mini course, I talk about why social media conversions matter. Because without sales, everything else is just a vanity metric.